Effective Business Communication

I talk a lot about communication and how it can affect everything in business or our personal lives. Last week a colleague told me how they didn’t trust their manager. After a lot of ‘what does that mean’ and ‘why’ questions, I determined the problem: communication.

Today’s post is to examine whether building trust is a business communication skill or a behavior. I’m voting it’s both! The reason people trust or don’t starts with what we tell them.

If I say I am going to give you a raise, or promote you, or call you on Tuesday at 5 PM, that’s the first step in the communication process, but also the first step in building trust.
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Communication 2.0 is transforming the strategy and the skills needed to implement and execute effective communications practices with employees and customers. In the age of Communication 2.0, there are two types of businesses out there: those who understand how to leverage communication and those whose performance suffers.

Leaders in HR, PR, marketing, and employee communication are realizing that employees need a new toolkit of skills to effectively manage relationships internally and externally.

Here are three skills that business communicators MUST have in Communication 2.0.
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The entrepreneurial mindset of many people in today’s society has made for some up and coming businesses that have raised the competition to an intensely aggressive era.

Quality and profitability still hold their immense value, however, other small and simple means that impact your business can add up to make a huge difference between you and your competitor.

Your ability to communicate with potential clients and customers on an international level may be just the thing to give you an empowering edge.
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